00
North Star
01
Acquisition / Paid Media
2 ad sets over CPO target. Watermelon UGC v4 at $118 CPO New (target $100). Recommend kill or refresh.
Spend & CPO New by channel
NORTHBEAM · CLICKS ONLY · 1D · ACCRUAL
Last-touchFirst-touch
Sort · CPO New ↓
| Channel | Spend | CPO New | ROAS | New cust |
|---|
Channel mix
SHARE OF SPEND
NORTHBEAM CHANNEL GROUPS
02
Creative Performance
Ad-level performance
TIERED · RANKED BY CPO NEW
| Creative | Spend | Thumbstop | CTR | CPO New | Tier |
|---|
Test velocity
CREATIVES LAUNCHED / WEEK illustrative
This week
31
Win rate
22%
Test→kill
4.1d
03
Site / CRO
Acquisition funnel
VIEW → ATC → CHECKOUT → ORDER
CVR by landing page
GA4 · TOP LANDING PAGES · 7D
| Landing page | Sessions | CVR | AOV | Rev/visitor |
|---|
04
Email / SMS & Subscription
Klaviyo revenue
FLOW VS CAMPAIGN
Flows —
Campaigns —
Subscription health
SKIO · ACTIVE & MOVEMENT
Cohort retention
% ACTIVE BY MONTH illustrative
This cohortPrior
05
LTV / Unit Economics
Contribution after CAC
NEW-CUST REV − COGS − CAC · 6WK illustrative
LTV by acquisition channel
LIFETIMELY · 12-MO PROJECTED
| Channel | CAC | LTV 12m | LTV:CAC | Payback |
|---|
LIVE · NORTHBEAM · GA4 · KLAVIYO · SKIO · SHOPIFY · LIFETIMELY · REGION TOGGLE AU / US / CONSOLIDATED